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World Cannabis Week Drops Down in Denver

Photo courtesy My 420 Tours

Industry Events

World Cannabis Week Drops Down in Denver

Cannabis smoke billows out in waves when the party bus doors open. Right outside the door, in Denver’s downtown Civic Center Park, is a police officer on bicycle. My fellow passengers get nervous, shifting slightly to avoid the officer’s gaze, but this is 4/20 and we’re celebrating in an adult-use cannabis state – I take another deep rip from the joint and exhale pure freedom.

Everyone is participating in World Cannabis Week, a multi-tiered celebration put on by My 420 Tours that includes cannabis-friendly lodging and transportation to an array of events around the city. We’re blasting Wiz Khalifa on our way to the Cannabis Cup while also stopping off at an assortment of recreational dispensaries and parties popping up around town. Next to me on the bus is Victor, a 22-year-old from Arizona who came to Denver with his friends to celebrate his birthday.

“Are you high, yet?” Victor asks his friend who smiles in confirmation after consuming multiple joints prior to the arrival at the cup.

While Colorado passed adult use cannabis in November of 2012, public consumption remains illegal. And although many at the park and Cannabis Cup blazed publicly on 4/20, they risked a citation. Innovative Coloradoans, however, have also found a way around the restrictions on smoking cannabis in public places by bringing the cannabis into private realms such as party buses and members-only social clubs. During World Cannabis Week, the hosts behind My 420 Tours took the experience further by offering cannabis-friendly lodging.

“Obviously people need to come here and they need places to stay, so we connect them with hotels that are cannabis-friendly, connect them with events that are cannabis-friendly and do it through a transportation service,” My 420 Tours owner JJ Walker said. “It’s been a process for the last couple of years figuring out how this whole model would work – to figure out how people could consume at a non-smoking hotel and provide that quality of experience.”

One of the greatest victories of receiving a Silver Surfer vaporizer while checking in at the front desk of the tour’s partner hotel, is the fact that all of this is happening at a commonly-known branded chain. Walker explains how this is possible:

“There’s so many different layers of ownership. Some of these corporate chains are corporate-run, some are franchise-run and even within the franchise-running of them they also have management companies and so you don’t know exactly per hotel how the structure of decisions are made. We’ve been fortunate enough to find particular hotels within large chains that had that ability at that level to make those decisions, that we could actually partake in this.”

In addition, while the hotel itself is not ready to go public about allowing vaporizing in its rooms and smoking on a rooftop patio, they have quietly allowed it to continue.

“We did so well at this hotel last year that the corporate entity has purchased the hotel and now the corporate entity is still allowing us to offer the services and that is a big deal,” Walker says. ”This corporate company, they own thousands of hotels across the world. There is such a revenue opportunity here, why deny it?”

During World Cannabis Week, guests were lucky enough to take classes from Ganja Guru Ed Rosenthal, tour grow sites and travel in style to social smoking events throughout town. This included transportation to locations such as Grassroots, where lucky visitors over 21 could join the social smoke club called The Breakroom and get a chance to dab with cannabis icons such NORML founder Keith Stroup.

“Over the last few years lots of great events have started to come up that are outside of the Cannabis Cup. We do see that the Cannabis Cup, in my opinion, is only losing steam – they don’t offer enough experience and entertainment plus there’s a lot of rules and regulations that go behind the consumption aspect of it,” Walker says. “What we see is Colorado is still going to be mecca for 4/20 for years to come, but people want to come to Colorado and they just don’t want to have to go to the Cannabis Cup, there’s lots of other 4/20 friendly things to do in Colorado.”

Zac Tucker, a 23-year-old from Nashville, seemed to be having the time of his life when meeting Stroup in The Breakroom.

“I’m only on my second day and I feel like I’ve got my money’s worth,” he said of the tour. “If you’re hesitant about whether or not to legalize pot, come here. Go on the tour.”

How did you celebrate World Cannabis Week? Tell us in the comments.



  1. Santa Claus

    April 23, 2015 at 4:02 pm

    While you were celebrating, I spent this past week urging Attorney General Holder (before he left office) and Health and Human Services Secretary Burwell to remove cannabis from Schedule 1, using 21 US Code 811 to do that. Unfortunately, your magazine didn’t even cover the attempt; and, now, Attorney General Lynch insists she has absolutely no intention of removing cannabis from Schedule 1. Nice going, CannabisNowMagazine. Here’s a copy of my open letter dated 4/20:

    Dear AG Holder and HHS Secretary Burwell:

    I’m writing today, April 20, 2015, to entreat you to remove cannabis from Schedule 1. I am a medical cannabis patient and long-standing advocate for vulnerable children in dire straits. Today, I am advocating on behalf of more than 2 million medical cannabis patients and millions more patients, including children, who can, and do, benefit from using high CBD therapeutic hemp oil with low THC levels to alleviate their pain and suffering from a variety of illnesses, especially cancer, epilepsy, and PTSD, among others.

    Both of you, in concert, and without approval of Congress, the President, or anyone else, have the authority, under the provisions of 21 United States Code 811, to remove cannabis from Schedule 1 of the Controlled Substances Act.

    I am concerned, because your inaction currently results in the extreme suffering and, in many cases, the death of children who could benefit from hemp oil to alleviate their medical symptoms and illnesses. Their parents/caregivers, too often, have no legal access to hemp oil, derived from cannabis. I am not advocating that all children and youth under 25 be able to smoke or ingest cannabis; rather, I am asking you to perform your sworn duties to protect those who are patients and enable them and their caregivers, with appropriate medical recommendation or prescription and under medical supervision, to ingest and derive health benefits from pure hemp oil.

    The only reasons why hemp and cannabis were made illegal in the early part of the last century have absolutely nothing to do with any alleged health concerns. Instead, hemp and cannabis were outlawed due to pressure from those whose sole interest was economic, not health-related: pharmaceutical companies, alcohol companies, tobacco companies, paper companies and publishers, steel manufacturers, building and automobile manufacturers, law enforcement agencies, prison and jail operators, and bigots who didn’t like people of color smoking “marijuana” and supposedly endangering society with their alleged violent behavior and misperceived interest in white women.

    As a result, the most recent statistics indicate that the annual number of those charged with marijuana law violations who were arrested only for possession exceeds 600,000. And, in addition to stressing families with children of those prisoners, incarceration costs an average of $28,000 per year per prisoner. Please note that, annually, in the US there are no deaths from cannabis; however, there are 400,000 deaths from tobacco and 100,000 from alcohol, neither of which are scheduled at all, and 20,000 from legal drugs, and even 2,000 from caffeine.

    Back to my entreaty: As far as I can tell, all requirements of 21 USC 811 to remove cannabis from Schedule 1 have been met. There is ample recognition of cannabis’ medicinal value by 23/50 states (more states to follow) and DC, the American Academy of Pediatrics, that recommends changing marijuana from a Drug Enforcement Administration Schedule I (controlled substance) to a Schedule II drug to facilitate this (clinical) research, and the National Cancer Institute that notes the potential benefits of medicinal cannabis for people living with cancer include antiemetic effects, appetite stimulation, pain relief, and improved sleep. Also, there is a well-established and effective strain of cannabis oil, named Charlotte’s Web, designed primarily for children experiencing life-threatening seizures.

    In addition, the National Institute on Drug Abuse, a US government-funded research team, officially acknowledged marijuana’s capacity to kill various cancer cells and will be making medical cannabis available to the Multidisciplinary Association for Psychedelic Research for HHS-approved research involving cannabis. And, there is, and has been for decades, a federally approved Medical Marijuana Lab at the University of Mississippi whose funding was just renewed. Furthermore, the US Government holds patent #6630507 for cannabinoids as antioxidants and neuroprotectants (medical cannabis).

    More than 75% of Americans favor access to medical cannabis, and a majority of the American population believes the use of cannabis should be legal, in general. Bi-partisan federal legislation (CARERS Act) already has been introduced in Congress to legalize cannabis for medical use; however, reviewing and passing any legislation can be a slow process. Meanwhile, children will suffer and some will die.

    If you both act immediately and remove cannabis from Schedule 1, you will afford medical marijuana patients life-saving relief from pain and suffering right now, the states better control of medical cannabis, without federal intervention, and institutions the ability to conduct more medical research on the therapeutic and medical benefits of cannabis. Israel has been doing this for decades, as have other countries. And, you can help accomplish all of this in less time than it took me to compose this letter.

    In closing, I draw your attention to these quotes that I hope you will take to heart:

    “I needed clothes and you clothed me, I was sick and you looked after me, I was in prison and you came to visit me.” Matthew 25:36
    “The King will reply, ‘Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me.’” Matthew 25:40 NIV

    “There can be no keener revelation of a society’s soul than the way in which it treats its children.” Nelson Mandela

    Best regards, Santa

  2. glenn

    April 23, 2015 at 2:40 am

    can i smoke whith all of u

  3. William Graham Bell

    April 22, 2015 at 6:44 pm

    kia ora Denver Colorado,,,,yep I just wished + prayed, that Marijuana will become legalized here in Aotearoa NZ, cause everything Ive just read above, about 4/20 is really amazing + Lovely, this is what our Global World planet should be based on “Recreational legalized Cannabis”,,,,n yep,POT should be affordable + enjoyable = liveable investment in a nice environment with awesome Human-Beings, being appreciative to towards each of our go “KIWIS”, here in Aotearoa NZ!!! Te Aroha

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