Organizer Bianca Wakeford, chief operating officer of event host RightSciences, said the March 23 event is geared towards interested businesses, consumers and investors, “mostly outside of the cannabis space.” With panelists including Alison Ettel, CEO and co-founder of Treatwell, Mara Gordon, founder of Aunt Zelda’s, Calla Spring Wellness and Zelda Therapeutics, and Pamela Hatfield, co-founder of HelloMD, event-organizers demonstrate an emphasis on both the business and scientific sides of the plant.
“We really wanted to talk about [cannabis] as a serious subject,” Wakefield said.
The evening’s panel comes at a $20 ticket price and, according to Wakefield, will mark the birth of a company called Intersection Events. Future plans include host this type of affair in other states including Washington state, where RightSciences (which supplies transdermal cannabis patches in the Arizona market with plans for a California debut this April) is currently based. Additional organizing partners of the upcoming San Francisco event include Synchronicity, a group that hosts women-friendly home cannabis product demos, and Bay Area-based cannabis delivery service Ona.life.
According to a 2015 report issued by Marijuana Business Daily, women hold 36 percent of leadership roles within cannabis companies. Wakefield said the upcoming panel’s dominating female presence was a way to embrace what’s already a huge shift for women in terms of increasingly accepting leadership opportunities and executive roles within the cannabis industry.
“For us it’s a really important part of what we do to surround ourselves with amazing, strong, powerful women,” she said.
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