Connect with us

Cannabis Now

Classing Up Cannabis: 4/20 in Denver

A man takes a legal hit in Colorado on 4/20 at the Edible Events Company, put on by Jane West.
Photos by Gracie Malley

In History

Classing Up Cannabis: 4/20 in Denver

It’s 4/20 in Denver, Colo., and brunch is being served at a local cafe. The cafe is bright and airy, the décor comfortably chic. And, along with enjoying the typical brunch faire of pastries, hors d’oeuvres, fruit and mimosas, everyone present has one truth in common: they enjoy cannabis.

The brunch, put on by Jane West of Edible Events Company, is cleverly titled Wake-N-Bacon and is just one of the regular cannabis-friendly events Edible puts on throughout the year. During the all-inclusive brunch, attendees could enjoy their meals alfresco or within the cafe and partake in smoking cannabis in a private bus parked just out front.


While consuming cannabis in Colorado businesses, as well as “openly and publicly,” is not allowed, Coloradans have seemingly found a loophole in the state’s clean air act. The Colorado Clean Air Act bans smoking marijuana in “indoor, but public locations” such as bars and restaurants, but includes exceptions such as limousines (or party buses) under hire.

In addition, under the rules outlined by Amendment 64 the “transfer” of one ounce or less of cannabis without pay is allowed for those 21 and older. This means that while Edible Events does not provide cannabis, attendees are free to share the herb they bring with others in a comfortable social setting.

Throughout the 4/20 holiday in Colorado, images of cannabis consumption continued their elevation beyond typical stoner stereotypes. The gathering at the Civic Center Park, which featured vendor booths and an expanded musical lineup, stood as a casual place for smokers of all ages to gather together.


For Micheal Freelander, owner and president of Indica, the setting was a great debut for his product, a sleek vaporizer that resembles a Zippo lighter.

“I was scared it was going to be like a mosh pit,” Freelander said of the rally in the park, noting that despite his concerns the event, “still had the free-flowing comfort level that was desired.”

Indica, with its additional presence all week long at the Big Industry Show as well as the Cannabis Cup, came to Denver to introduce itself to the industry and, Freelander said, the desire was to project a professional image.


“Overall I think everyone was very receptive to how we were presenting ourselves,” he said.

While some feared allowing businesses in the park would result in a capital-driven event, the gathering still felt organic and even notable sponsors such as Freelander acknowledged a simple truth.

“The 4/20 weekend is about having fun,” he said.

Did you attend a 4/20 event? Tell us about it in the comments below!

More in In History

To Top