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Willie Nelson Introduces New Cannabis Brand

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Willie Nelson Introduces New Cannabis Brand

Legendary singer-songwriter Willie Nelson is infamous for his cannabis-smoking, marijuana-loving persona that has earned him a legion of dedicated, lifelong fans. Now, he’s taking his image a step further with plans to start a cannabis brand called Willie’s Reserve.

According to reports, the 81-year old entertainer will not only begin offering the public signature strains, he also has plans to open dispensaries around the country in states where adult-use cannabis is legal. He’ll also be offering distribution opportunities for cultivators who meet a set of standards that account for carbon footprint and other environmental aspects. He wants to employ small, artisinal farmers under a system referred to as the “Anti-Walmart model.”

Michael Bowman, the PR for the cannabis brand, explained, “It will be like when you walk into a Whole Foods store. Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon… It’ll all fall under that umbrella of ‘here’s our core beliefs, and here’s our mission statement,’ and they will be a part of that, to be a part of us.”

Retail locations may open as early as next year. More information will likely emerge as details are figured out. One thing is for sure, the brand will definitely be a reflection of the celebrated country musician.

“This is a culmination of Willie’s vision, and his whole life,” Bowman said. “I’m not sure any of us could have predicted how fast the dominoes would start falling once they started falling (as far as legalization).”

Would you buy Willie’s Reserve? Tell us why or why not in the comments below.



  1. johndoe

    May 4, 2015 at 1:57 pm

    I’d definitely jump on the opportunity to try Willie’s reserve sounds good to me

  2. leonette quesada

    April 3, 2015 at 6:45 pm

    well yes i would try it willie!

    • jessica thomas

      April 13, 2015 at 2:42 am

      I’d jump at the opportunity to smoke, cultivate, or anything else Willie came up with concerning marijuana! Heck I was born in 1981 therefore Willie Nelson is one of the first people I remember talking about marijuana among a select other few but much later… Willie you’ve always been one of the best country music performers and I respect you now, then and honestly think you’re even more Awesome today because you don’t care, you feel free to live life!!! As a adult today I could greatly benefit from the doctor supervised use of Marijuana due to the awful seizures I suffer from because of being diagnosed with Epilepsy about ten years ago but I live in Florida…. I keep hoping and speaking out, spreading the word as much as possible but I’m not sure if Florida Legislature will ever agree to release that hold over us…. Willie I’d follow you, smoke with you, read/research or write with you Any day of the week!!!

  3. Gareth Lynch

    March 31, 2015 at 10:05 am

    Great idea. 100% behind it.

  4. Andrew white

    March 31, 2015 at 5:59 am

    I wish they legalise it in Italy I would have happy with d government for doing a good job

  5. betty and Anthony Washington

    March 30, 2015 at 3:02 pm

    I love to smoke weed with Willie Nelson

  6. Isaiah Alleman

    March 30, 2015 at 2:59 am

    Yes, yes I would. I would also help promote it

  7. Jimmy seymour

    March 29, 2015 at 6:28 pm

    Yes I would. I would give anything for the chance to smoke with him also

  8. LoveWeed

    March 29, 2015 at 5:59 pm

    If I could, I would, I SWEAR !!!

  9. Gina ledbetter

    March 29, 2015 at 5:36 pm

    Bring it to Tennessee the goverent knows how much better everything would be if they would just legalize it……

  10. nigel bologna

    March 29, 2015 at 5:13 pm

    Hey Willie you are awesome I would love to meet you one day! Literally would make my life! Take care and I hope everything is going great!

  11. Nancy Delaney

    March 29, 2015 at 3:22 pm

    I’m happy willie nelson is doing his part in the legalization movement an would try his strain before any other.

  12. Michael Skinner

    March 29, 2015 at 3:12 pm

    gotta love Willie

  13. ladyhawk

    March 29, 2015 at 1:55 pm

    I hit post by mistake before proofing Above.

    corrections -1 after two tokes, it I away..2 I must give urine sample every 30 days in order to get my pain meds, if urine is positive they will not dispense or give me script for next month’s pain meds…

  14. ladyhawk

    March 29, 2015 at 1:48 pm

    I suffer from chronic pain, fibromayalgia, osteoporosis, diabetes, and depression because Of meds and pain. I tried organic, which after two toes to away my pain but hated, and I mean hated the paranoia that over powered me. Is there a strain that will not cause paranoid feelings? The other is I no longer smokes, because oF meds I get if pee test is positive, by law they cannot desperate my meds to keep me out of pain. The meds make me so tired and depressed. I want to be out of pain, laugh, do things, v I visit places and dont. Can you comment. I AM 57 AND NEW TO THIS NATURAL MEDICAL PAIN RELIEF.

  15. Karen Stanley

    March 29, 2015 at 1:47 pm

    Please write me back. Please. I can’t wait to get the autographed picture from you.

  16. Karen Stanley

    March 29, 2015 at 1:45 pm

    Willie Nelson I love you. You are the bomb. You are the best. I’d like for you to personally write me. And send me an autographed picture of yourself signed by you and you only. Do you need my address? IG I put it on here every one can see it right? Please write me back. And I will give you my address personally.

    I appreciate your time,
    Karen Stanley. Thank you sooooo very very much.

  17. Bob Blackmoore

    March 29, 2015 at 1:45 pm

    OG Cali all from seeds artesianal shade grown. Strains from Thailand, Jamaica, Panama, Columbia, Mexico. Hey Willie we’ve got plenty of room, Konoct is closed but we could have a great time.

  18. Kaosangel22

    March 29, 2015 at 12:37 pm

    I’d love to join in on the breeding aspect.

  19. Donald Brake

    March 29, 2015 at 12:18 pm

    I would proudly smoke Willies Reserve due to the quality factor as well as a supporter of Willies endeavor. He’s a man with a plan and vision and I would whole heartedly support him and his product.

  20. Mary

    March 29, 2015 at 11:39 am

    Yes I would try this.

  21. Samiel Evans

    March 29, 2015 at 10:46 am

    I am an Oklahoma resident. Which means probably one of the last states to legalize marijuana. But to create job opportunities and structure to grow,excpecially undersuch an iconic name would honestly send a very powerful message that I would love to be apart of.

  22. candy huff

    March 29, 2015 at 10:23 am

    Yes I would buy it cause I luv my marihuana and I know that Willie will have nothing but the best.

  23. Nikki Barr

    March 29, 2015 at 9:19 am

    I just got my plants taken away! I have MS and I Need this plant, so I can Walk but I live in N.Ireland where the Asshole Government don’t want to understand anything it’s people need. Making this medicinal Herb Illegal is Crazy! Waken up Britain!!!!!

  24. Willz

    March 29, 2015 at 9:08 am

    Keep on toking , Respect 🙂 Legalize it in England Now !!! I want to use it without meds on toking hash equally relaxing so iv been on skunk instead in the bong lot far out more hash needs to serculate in England out door organic buddz + Good Hash,.. walffle

  25. John Jerry

    March 29, 2015 at 8:30 am

    Hell yeah Willie! I want some of your brand of seeds!!
    Sign me up!!

  26. Eric Griffin

    March 29, 2015 at 8:12 am

    I’m very interested in Willie’s new endeavor and would like to be a part of the ground floor and am very interested in cultivation and the aspects of growing this new strain! Please send me the appropriate information that will assist me in the possibility of becoming a part of this opportunity! Thank you very much and keep on trucking Willie. This is a service that is truly needed.

  27. Susan Butler

    March 29, 2015 at 7:41 am

    Willie Nelson is the most up front, honest, & giving American! He has never been fake lying butt head as we have seen with so many celebrates! So I would not only support but I would be proud to work in one of his shops! I pray he has a store in every state!!! Live long Mr. Nelson We love you!

  28. Gloria Bristol

    March 29, 2015 at 7:25 am

    Yes, trust Willie and know his “product” will be primo!! 81 and still “tokin” that’s my Willie. 73 and still “tokin” said this grannie.

  29. Gloria

    March 29, 2015 at 7:24 am

    Yes, trust Willie and know his “product” will be primo!! 81 and still “tokin” that’s my Willie. 73 and still “tokin” said this grannie.

  30. Kaye Whye

    March 29, 2015 at 7:17 am

    I would love to grow for Willie!

    Unfortunately, I live in one of the last states that will even consider medical marijuana. Isn’t it ironic, that Mr. Nelson became famous in the very city I love and call home, yet they would whisper behind his back about marijuana?

  31. tina hoyer

    March 29, 2015 at 7:16 am

    I would definitely buy Willie Nelson brand pot. I love him as a singer and admire his strong convictions for farming and the environment. I look forward to his store I live in Washington State, and pot helps me with pain for my RA.

  32. tina

    March 29, 2015 at 7:12 am

    I love him as a singer and the fact he has such strong convictions for the farmer and environment. Pot has been huge pain reliever for my RA I would definitely buy & try his brand. I look forward to his store I live in Washington State.

  33. chris

    March 29, 2015 at 7:06 am

    Willie is 80 something an if he thinks its good who am I to disagree till I try it…..

  34. cathy brown

    March 29, 2015 at 7:04 am


  35. Bert Fortune

    March 29, 2015 at 6:43 am

    I would smoke it I trust Willie and with my heart condition I smoke for chest pains

  36. zachary mumbulo

    March 29, 2015 at 5:26 am

    Yes because i bet he is smoking the good stuff

  37. Jyllian Geery

    March 29, 2015 at 4:46 am

    I’d definitely support Willie. He stands for doing things right. Love Willie, would LOVE TO SMOKE A JOINT WITH HIM.
    Jyllian Geery

  38. Benjamin Franklin taylor

    March 29, 2015 at 1:22 am

    How do i become a grower for your product line

  39. Gina Ledbetter

    March 28, 2015 at 10:48 pm

    Yes I would smoke Willie’s reserve for a couple reasons Willie has been smoking for years and should have the good stuff and because its Willie Nelson.

  40. Denise Carrico

    March 28, 2015 at 10:46 pm

    Loving this and him if at all possible I would work shop and help anyway possible.

  41. brian messenger

    March 28, 2015 at 10:29 pm

    Hell yeah if Willie says its good i do believe he would know as much as he smokes. Goes to show you good music good smoke one hell of a good guy.hope to smoke some soon.

  42. Em-em(Sin)

    March 28, 2015 at 10:21 pm

    Best S***t.

  43. Em-em(Sin)

    March 28, 2015 at 10:19 pm

    I’m still waiting for Philippines. We need more shit. Hehe. This is an interesting piece.

  44. Jacob Zetrouer

    March 28, 2015 at 9:36 pm

    Yes I would partake in Willie’s reserve one more way to honor a true hero and legend not only to country music but to society all in all I believe IG more people followed his advice and example there would be a general drops in crime rate and an increase in quality of life for everyone

  45. Brenda

    March 28, 2015 at 9:15 pm

    I am 49 years old and I grew up on his music and I am so happy I did. Loved him then and love him now.. I support Willie…

  46. Michelle McElmurry

    March 28, 2015 at 8:42 pm

    I most definitely buy it! If it comes from Willie, you know its primo quality.

  47. Laretta Fuller

    March 28, 2015 at 8:14 pm

    I wish we could get it legalized here in Birmingham Alabama, it would be nice for anxiety!


    March 28, 2015 at 8:00 pm


  49. SHK

    March 28, 2015 at 7:59 pm

    Yeah baby! What I’d like to see is Willie Nelson get get that freak of nature Ted Nugent the hypocrite baked…..

  50. Eddie Carsey

    March 28, 2015 at 7:34 pm

    Fire one up!!!!

  51. Ann Ericksen

    March 28, 2015 at 6:45 pm

    Yes I would buy from Willie.knows what he’s doing

  52. Donnie Fawcett

    March 28, 2015 at 6:34 pm

    He’ll yes I would, Willy ‘ known for weed It would have to be some of the best.

  53. Qris

    March 28, 2015 at 6:08 pm

    This movement is a dream come true, I’ve a bit more hope for mankind now. Enter the coming Peace Age…..

  54. donald

    March 28, 2015 at 6:08 pm

    I’ve been diagnosed with manic depressive and being given all types of pills that make me like a zombie and do more damage to me then help me I stopped taking the medication and been smoking weed and have not had any kind of problems ever sense I haven’t smoke and actually helps me

  55. Donna DuBois

    March 28, 2015 at 6:00 pm

    Forget the Marlboro man! We’ve got something way better! We’ve got Willie! Willie to the rescue!

  56. Donna DuBois

    March 28, 2015 at 5:56 pm

    I’m totally thrilled! I live in Washington where I have my green card, so I plan on pay you many visits!!! Can’t wait!!!!

  57. Brenda Faulkner

    March 28, 2015 at 5:54 pm

    Im from Arkansas no where being legalized. Id love to move where its legal an grow an learn more. Been smoking since 9yrs. I hav epilepsy. Dilantin is addictive. Cannibas helps me the best. If i only had the to move?? One day Arkansas might join in legalization.

  58. Mike

    March 28, 2015 at 5:46 pm

    Hell ya and sing role me up and smoke me when I die

  59. jackie wilson

    March 28, 2015 at 5:41 pm

    Yes. To help promote his vision, yes I would! My medical issues are a mile long.

  60. Chris Rainey

    March 28, 2015 at 5:24 pm

    i would love to try willies reserve because i know some strains can help focus on some ailments and others on others … like a sativa dominant strain compared to and indica dominant. willy knows what is up … i know he will do all he can to get it legalized federally.

  61. Debra Potter

    March 28, 2015 at 4:55 pm

    He’ll yeah..I’ve heard about Willie’s Weed..They even wrote a song about it.. lol

  62. Debra Potter

    March 28, 2015 at 4:54 pm


  63. Gera Boone

    March 28, 2015 at 4:48 pm

    I want to know how I can become a Franchise owner/GM/Manager for a Willie Nelson dispensary?
    Definitely, interested!

  64. Diana

    March 28, 2015 at 4:46 pm

    I don’t smoke cannabis but my husband does.
    Yes he would smoke with Wille Nelson.

    Do you know when Oklahoma will legalize it.

  65. Dara Ahrens

    March 28, 2015 at 4:42 pm

    I am a 57 year old grandmother using medical cannabis to control an acquired seizure disorder. I am also a retired medical hospice caregiver. My last and only choice to remain among the blinking and breathing IS medical cannabis. I would like to be a part of history and be able to smoke, vape, eat a Willie Nelson strain before I take my extended blink in my dirt nap and the groundhogs be bringing me my mail. It would be so especially sweet if the sweet Willie Nelson vaporized on my deck and smoked with me. My heart would surely explode. I would truly die a good death (Native American saying).

  66. Linda

    March 28, 2015 at 4:37 pm

    I would and so would every one I know I would love to see Legalization so Marrijuanna in all the States of this Union listen to the People let us use the Medicine we want that will not kill use it’s what we want Peace and Love Willie

  67. allen j ross

    March 28, 2015 at 5:08 am

    HI yes I would buy his weed but first I would need to sample it send me a sample .

  68. cliff

    March 27, 2015 at 9:04 pm

    Would u guys be willing to work with a terminally ill person.i went through a place like u and they donated 11/4oz a week for tax right off at the end of the year well my email is on this hope u can help thanks for your time Clifford A. Pence JR

  69. cliff

    March 27, 2015 at 8:59 pm

    Cause for one i don’t think he would rip me off and 2 he probale has some good stuff we are talking willie her one of the highway men

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