Sixth Street in Austin, Texas is jammed packed with pedestrians traveling in and out of bars and venues — because it’s the annual South by Southwest Festival and that means these popular locations are now transformed into immersive experiences each night and broken down the following day so a new event can blossom out into the humid Texas night.
At one corner of the pedestrian-heavy street, we here at Cannabis Now Magazine jumped in the mad fray of the festival’s music, film, comedy and gaming events with an immersive experience of our own.
Hemp Today was SXSW’s first official event featuring hemp and CBD. The event, held on March 12 and 13, included two days of panels on the cannabis and hemp business and media space, a number of different hemp and CBD booths, verifiable sports superstars like Matt Barnes and Nick Moody and musical performances by Curren$y and Devin the Dude.
One week later, we’re still feeling the positive vibes of sharing our knowledge of the plant with so many of you. All in all, more than 8,000 attendees joined us to talk about the future of hemp and the potential promises of the CBD cannabinoid, in terms of both wellness routines and medicinal possibilities. And while hemp has been an American staple since the days of Uncle Sam, the conversation about cannabis has never been discussed at a taste-making event the likes of SXSW.
For those who attended SXSW this year, we hope you caught the premiere of “Us” with Jordan Peele and partied tough with Dan Rather after his media panel. For those who couldn’t join us this time, take a look at some of the fun times we had.
The Hemp Today event kicked off with a panel involving the use of CBD for recovery and relief. Panelists included former San Francisco 49er Nick Moody, who uses cannabis pre-game to cope with the anxiety that can be associated with overthinking on the field. The Green Lab also presented Hue for Every Man which offered attendees free haircuts throughout the event. In addition, we debuted an episode of Cannabis Now TV, starring Cannabis Now’s publisher Eugenio Garcia.
Downstairs, there was a terpene wall by True Terpenes, Instagram-famous pets and free massages with CBD oil from Eaze Wellness. Upstairs, CBD Lion provided CBD dabs (thanks to Dab Nation for the rigs) and CBD-infused cocktails. The night closed with Curren$y offering an energetic performance in the mild rain that included jumping off the stage into the crowd to end the set.
The second day of Hemp Today included two panels on the potentials and pitfalls of the hemp marketplace, as well as branding and marketing in the cannabis media space. Esteemed panelists included cannabis entrepreneurs Matthew Morgan and Steve DeAngelo, alongside several other noted experts in the field.
We screened a mini-documentary (Netflix, we’re looking at you) and closed the evening with the intentionally smooth grooves of Devin the Dude.
TELL US, did you attend SXSW?