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Confusion Surrounds New ‘Dr. Gupta’s’ Hemp CBD Products

Treating ADHD Marijuana CBD Oil
Photo Gracie Malley for Cannabis Now

Economics

Confusion Surrounds New ‘Dr. Gupta’s’ Hemp CBD Products

A new line of hemp-derived CBD products appears to be capitalizing on the assumption that “Dr. Gupta” refers to Dr. Sanjay Gupta, CNN’s chief medical correspondent and medical marijuana advocate.

(This story has been updated.)

In an announcement on August 9, a company called Tree of Knowledge announced that they would be launching a line of hemp-derived CBD products for Dr. Sanjay Gupta, which they would call “Dr. Gupta’s” under the Gupta Products umbrella. They announced the line will include products like CBD capsules, CBD tinctures and CBD salve.

However, the Dr. Sanjay Gupta in question is not the famous CNN chief medical correspondent, who brought CBD to the mainstream with his documentary series “Weed.” Instead, the Dr. Sanjay Gupta endorsing the CBD products is the president of the American Pain Association and the director of a show called “Health Time TV.”

“We are extremely excited that Dr. Gupta has selected TOK to work with to create a new product line under his name. We see this as an extraordinary partnership where we can combine our expertise in creating premium quality products with Dr. Gupta’s worldwide name recognition,” said Tree of Knowledge CEO Jean-Paul Gaillard in the announcement.

Unfortunately, the “worldwide name recognition” behind the name “Dr. Sanjay Gupta” is not exclusive to the renowned pain doctor. But in comments to Hemp Industry Daily, Tree of Knowledge chair Michael Caridi “scoffed” at the idea the Dr. Gupta’s product line was intentionally ambiguous about which Dr. Gupta was endorsing the product.

“The way (consumers) are going to tell them apart is, they’re going to go to doctors in the pain association and hear about it there,” Caridi told the outlet. In the initial press release on the Dr. Gupta’s product line, the Tree of Knowledge did not draw a clear distinction between the two doctors or outright state that their Dr. Gupta was not the famous CNN reporter.

In a tweet on August 13, CNN’s Dr. Sanjay Gupta responded to the initial news stories that broke about the “Dr. Gupta’s” product line, which — including on Cannabis Now — reported that the chief medical correspondent had endorsed the hemp-derived CBD products. In his tweet, Dr. Gupta wrote, “I haven’t partnered with anyone and have never endorsed any products.”

It’s unclear if the forthcoming “Dr. Gupta’s” products will make it clear on their labeling which Dr. Gupta is endorsing the products.

In July of this year, Tree of Knowledge became a publically traded company on the Canadian Securities Exchange.

TELL US, do you think Tree of Knowledge is looking to capitalize on the Dr. Gupta name?

5 Comments

5 Comments

  1. Mark Donald

    August 23, 2018 at 8:02 am

    I have been suffering from back pains and anxiety for 8 year now , i have tried all types of pain relief pills to no avail . A friend of my did some research about medical marijuana online and directed me to contact Dr Peter Hurt ,which i read through his articles online and decided to give him a try,place my order with him,provided him my State Texas and delivery address to my surprise i got their delivery man in my home with my parcel, today am happy and to say am now pain free . Contact him via +1(8045370917)

  2. stephen lloyd

    August 15, 2018 at 11:15 am

    After doing a LOT!!! of research and shows on how bad it was, First he was against it. Now he is FOR IT and making $MONEY$ from it. This theme has played out to many times to be just chance. GREED!!!!

    • Louise Parker

      August 16, 2018 at 6:59 pm

      Stephen, the article clearly says it is not CNN’s Dr Sanjay Gupta. Do you read the article before you comment

  3. Louise Parker

    August 15, 2018 at 3:12 am

    Tree of Knowledge should be ashamed of themselves. If they behave like this, clearly misleading people, why should anyone trust their products. They obviously tried to capitalize on the highly regarded and respected CNN Dr. Sanjay Gupta’s name and failed miserably.

  4. Nanda

    August 14, 2018 at 9:04 am

    Great idea!
    I am a Cervical Dystonia patient and CBD does help.
    Good to know we get more quality
    Products!

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