It’s not easy being famous online — or, at least, it’s not easy getting famous online. Everyone and their grandmother is on social media these days (more on that later), so sticking out from the pack can be particularly challenging, especially in the THC-soaked world of Weedstagram.
With the most followers in the cannabis niche, these five people demonstrate five distinct ways of building a loyal audience online.
@DanBilzerian — 27.6 million followers
The most-followed man in the cannabis Instagram realm garnered his fame thanks to photos of scantily clad women, his lavish lifestyle and, more recently, photos relating to his new cannabis venture, Ignite.
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Puff, puff, pass… what are your #420 plans? @advancednutrientsofficial and @bigmikesblends will be in two places at once passing out good #vibes and celebrating the holiday with you. Join the fun: @kushstockfestival at @adelantostadium @hightimesmagazine Cannabis Cup Central Valley at Cal Expo Fairgrounds If you can’t make it, I still want to hear how you’re going to celebrate… Tell me your plans in the comments below and have a fun and safe #holidaze 😄💨
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@BigMike — 2.8 million followers
A cannabis OG who’s been involved in the industry since 1983, BigMike started his career as a grower before expanding into entrepreneurship and research. This experience is reflected in his feed, which is a mix of his business advice, pictures of female models consuming cannabis and photos of cannabis products under his Advanced Nutrients brand — a recipe for weed-fluencer success.
@HeyTommyChong — 2.5 million followers
In the face of the green rush investors who say they want to be “different from Cheech & Chong,” comedian Tommy Chong is still relevant, baby! He’s got the memes, he’s got the clout and if you watch his stories, you might just see him smoking with his longtime buddy Cheech Marin.
@Dabbing_Granny — 1.1 million followers
Kind of like if Baddie Winkle was about the cannabis lifestyle, Dabbing Granny is absolutely a real head who could smoke us under the table. She’s conversational, says “cheers” before every initial inhale and is a lovely voice rising up from the male-dominated Insta dabbing community.
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I am thrilled to release my Luxury Cannabis Jewelry 💎 Design has always been a major part of my life and I’m excited to have the opportunity to offer a uniquely stunning collection unlike anything else available on the market. Pairing cannabis with fine-jewelry is cutting edge, while remaining classic. These are individual pieces of art and can be appreciated by all, not just the cannabis connoisseur and sophisticated stoner. The statement ring pictured above was inspired by a small 7 point cannabis leaf that I personally trimmed and pressed last harvest.🌱Link in bio to read more! #luxurycannabis #jewelry #jewelrydesign #cannabisjewelry #weedjewelry #luxury #mariavalentino #rooftop #rooftopnyc #fog #cityfog #weed #marijuana #newyorkcannabis
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@MariaValentino — 1 million followers
This model turned entrepreneur showcases her luxury travel adventures, designer outfits and active lifestyle through Instagram. She’s got bikini shots, solo pics of herself enjoying joints on rooftops and also promotes her own line of CBD beauty products. C’est classique!
TELL US, who’s your favorite Instagram celebrity?
Originally published in Issue 37 of Cannabis Now. LEARN MORE