It’s not easy being famous online — or, at least, it’s not easy getting famous online. Everyone and their grandmother is on social media these days (more on that later), so sticking out from the pack can be particularly challenging, especially in the THC-soaked world of Weedstagram.
With the most followers in the cannabis niche, these five people demonstrate five distinct ways of building a loyal audience online.
most-followed man in the cannabis Instagram realm garnered his fame thanks to photos
of scantily clad women, his lavish lifestyle and, more recently, photos
relating to his new cannabis venture, Ignite.
A cannabis OG who’s been involved in the industry since 1983, BigMike started his career as a grower before expanding into entrepreneurship and research. This experience is reflected in his feed, which is a mix of his business advice, pictures of female models consuming cannabis and photos of cannabis products under his Advanced Nutrients brand — a recipe for weed-fluencer success.
In the face of the green rush investors who say they want to be “different from Cheech & Chong,” comedian Tommy Chong is still relevant, baby! He’s got the memes, he’s got the clout and if you watch his stories, you might just see him smoking with his longtime buddy Cheech Marin.
Kind of like if Baddie Winkle was about the cannabis lifestyle,
Dabbing Granny is absolutely a real
head who could smoke us under the table. She’s conversational, says
“cheers” before every initial inhale and is a lovely voice rising up
from the male-dominated Insta dabbing community.
This model turned entrepreneur showcases her luxury travel adventures, designer outfits and active lifestyle through Instagram. She’s got bikini shots, solo pics of herself enjoying joints on rooftops and also promotes her own line of CBD beauty products. C’est classique!
TELL US, who’s your favorite Instagram celebrity?
Originally published in Issue 37 of Cannabis Now. LEARN MORE