As cannabis products continue to enter new marketplaces, Andrea Brooks is hopeful her innovative delivery platform will appeal to those who still express hesitation around the healing benefits of marijuana. Calling itself an Etsy for cannabis goods, Sava features a lineup of tinctures, topicals, edibles and flowers.
“It’s different from Etsy in that we specifically curate the products that are on the site,” Brooks says. “We’re really interested in highlighting and bringing to the forefront smaller, more artisanal cannabis products and trying to reach new markets that might be interested in alternative health and wellness, but have not really been sure about cannabis before.”
Following the Etsy model of an online marketplace displaying handmade goods, each of Sava’s partner providers has their own page that outlines the story of their company. Brooks is hopeful that this transparency helps consumers relate to the people who are making their medicine and cultivates an intimate shopping experience.
“I think there’s a whole population out there that is cannabis curious,” she says, noting that Sava aims to make shopping for cannabis both comfortable and safe. “We promote a lot of low-dose products.”
“The Hepburns and Flour Child I think are great examples of producing really quality products that are also beautifully packaged,” Brooks says. “I do have a couple focus groups together of women that are new to cannabis and we do rely on the feedback from those focus groups.”
Many of the companies Brooks partners with feature women business owners at the helm. In addition, Brooks says Sava is geared towards, but not exclusive to, female consumers.
“Sava focuses more on edibles, topicals and tinctures and we minimize the focus on flower – even though there is great flower like the Hepburns and we have our own great farm that we work with, [Sava’s] really trying to promote these other ways to use cannabis that I think have been in the background,” she says.
In addition, through Sava, Brooks is also actively appealing to a customer base that might find themselves caught in the background of an unworkable medical system. About five years ago Brooks was faced with systemic nerve damage that left her bedridden and unable to work in her job as a case manager securing fair housing for the disabled.
“It’s so challenging to be able to navigate that world and the health system,” she says, “and to be an advocate for yourself is really challenging when you’re dealing with doctors that don’t seem to be giving you stuff that is actually geared towards healing.”
As Brooks found her own path to cannabis, she also found other women who were unable to work traditional jobs, but showed talent in producing marijuana-infused edibles and topicals. Armed with an idea to share knowledge and bring these cannabis entrepreneurs to the forefront, Sava was born.
“By offering a platform that supports community, Sava allows patients to learn about who they are purchasing from, how their products were made and how best to use the cannabis for health,” its website reads.
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