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Bud.com & the Power of the URL

Bud.com Cannabis Now

Economics

Bud.com & the Power of the URL

Bud.com owner Justin Hall bought the URL in 1994, turned down $50,000 dollar offers from Budweiser and is now launching his own cannabis delivery website over 20 years later.

In the Internet age, a catchy website URL can be the difference between a successful launch and a complete failure, which is why some people and companies pay tens of millions of dollars for them.

When it comes to cannabis websites, the running assumption is the catchiest URLs are short and use a colloquial term to refer to cannabis, which is a logic that Bud.com fully epitomizes. Bud.com is the brainchild of Justin Hall, a longtime resident of San Francisco who originally came out to the Bay Area in 1994 to become the youngest writer for Wired Magazine as they launched HotWired.com, host of the first online ad banners.

Back in the infancy of the internet, Hall was a blogging pioneer who acquired a few short URLs when they were free for the taking. After registering Bud.com in December 1994, Hall held it for over 20 years, imagining it might make a good cannabis website. It took until California’s adult use legalization in 2018 to make Bud.com a reality. Hall likes to say he has “been in the online cannabis industry since ’94 but just made his first money last week.”

In 1998 and again in the early 2000s, Hall rebuffed attempts by Budweiser to purchase Bud.com from him for $50,000, which he says is “a ridiculous price for a three-letter domain.”

I first met Hall in 2014 when we were both part of an anti-NSA comedy night, drawing attention to the issue of government spying through humor. We lost touch until 2017’s International Cannabis Business Conference (ICBC) in San Francisco, when we reconnected around his hopes to launch Bud.com as a cannabis website. For a while, Hall was considering using it as a social networking site for cannabis users (similar to MassRoots), and then he was thinking about using it as a platform to buy and sell homegrown product, like a Craigslist for cannabis. Instead of either of those ideas, Hall took Bud.com from concept to launch as a new delivery website, competing with other California delivery services such as Meadow, Green Rush and Eaze. In an amusing twist of fate, a former Budweiser executive (who was not involved with either purchase attempt) is now working for Hall’s competitor, Green Rush.

Coming full circle, Hall was asked to moderate a panel on technology at 2018’s ICBC, graduating from an attendee with an idea and a badass URL to a successfully launched company on stage, speaking to dreamers hoping for successful launches of their own. His panel ranged across many big picture topics including the massive electricity consumption of indoor grows, child safety, issues of oversupply and the need to use biodegradable materials.

Bud.com Justin Hall Cannabis Now

Justin Hall speaks at the 2018 ICBC in San Francisco. Photo Matt Emrich

Hall was not shy about discussing some of the issues Bud.com faces. “As a delivery service, I am left drowning in a tidal wave of vape cartridge waste,” Hall says. (Though, in his defense, cartridge waste isn’t just an issue for delivery services.)

Like all other major delivery services, Bud.com uses your zip code to help connect you to nearby cannabis for both medical and adult use market. Currently, Bud.com only serves customers and patients in Northern California, primarily the Bay Area. Also, like the other major delivery services, Bud.com doesn’t just deliver cannabis, it also delivers education, helping buyers understand the medical benefits of THC and CBD, as well as other cannabinoids and terpenes. In a change from other big competitors like Meadow, Eaze and Woahstork, Bud.com does not offer to connect would-be medical patients to doctors.

“We welcome medical patients, but we are focused on the recreational market,” says Hall. “We want to help an entirely new range of folks develop a relationship with this incredible plant.” So, if you are already a medical patient, or just an adult in need of some bud, then Bud.com has you covered.

For Hall, it was worth the wait. He couldn’t be happier to have launched Bud.com as a cannabis business, rather than selling to Budweiser or anyone else over the years.

“After 2013, cannabis industry people began approaching me with business ideas, asking if they could purchase the domain with money or equity,” Hall says. “I realized I didn’t want to sell Bud.com for money, I wanted a ticket to adventure. Working in legal cannabis today is the adventure of a lifetime.”

TELL US, do you have an idea for a cannabis website?

1 Comment

1 Comment

  1. Bobbi Hopeful

    April 24, 2018 at 4:31 pm

    Problem is any .com url can be shut down by ICANN and/or the United States Department of Commerce or the DOJ. Example: BCBUD.COM got in trouble with USDC for advertising seed sales in USA. They don’t exist as far as Google is concerned. Whereas, BCBUD.CA will never be shut down by any USA interest.

    Secondly, “Bud” is impossible to trademark for business name and even the site will get a cease and desist letter from Anheuser Busch. They have challenged and won four times when others have attempted to file for trademarks on “BC Bud”. In short, any Canadian or American city, state, town name with “Bud” added is not able to be trademarked.

    I LOVE CANADA!

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