Connect with us

Cannabis Now

Cannabis Now

Trademarking ‘Humboldt’

Cannabis California Map Cannabis Now


Trademarking ‘Humboldt’

Ilustrations Conor Buckley for Cannabis Now

Trademarking ‘Humboldt’

A map of cannabis’ potential new ‘appellations’ in California.

All the folks that want to “regulate weed like it’s wine” will get at least one of their prayers answered. California regulators are under orders to create local trademarks for medical cannabis agriculture.

Like wine from Napa, or “champagne” from Champagne — California-grown cannabis has a great reputation all over the world, and words like “Humboldt” and “Mendocino” carry great weight with aficionados.

This is great news for the fancy-pants chronnoisseurs out there, and perhaps a bit of a bummer for folks that grow “Mendo Purps” anywhere outside of Mendocino County. State-wide regulations are expected to be implemented by January 1, 2018.  Here’s some regional names to know:



In a likely scenario, varietals like “Mendo Purps” or “Matanuska Thunder Fuck” retain their name but get an “appellation,” like California wines made with grapes grown from French seeds. So far, Mendocino is the first county looking to get in front of the whole appellation thing.  Instead of just calling everything “Mendocino-grown,” the county could be split into a few zones with local flavors like “Willits Widow” and “Comptche Chemdawg.”


Humboldt County would need at least two different appellations, because SoHum and NoHum have different growing styles and different climates. NoHum would want to claim Trainwreck, seeing how the strain was reportedly from Arcata, while SoHum would probably want to jump on an old school classic like Sour Diesel. My personal pick would be the 3 Kings strain, but it may not have the name recognition needed to really make a splash in what will be an incredibly saturated market.


Trinity County is part of Northern California’s famed Emerald Triangle, although they don’t get nearly as much love and publicity as Humboldt and Mendocino. But they do grow “Trinity,” a deliciously buzzy sativa perfect for days where lots of things need to be done.

OG Cannabis Now

Lake Tahoe

Tahoe OG Kush — standing for either “Ocean Grown” or “Original Gangster” the blockbuster OG Kush reportedly evolved out of the Lake Tahoe area.

Grapes Cannabis Now

Napa County

Grapes — Duh. Or whatever, just as long as it’s purple.

Strawberry Cough

Santa Cruz

Watsonville in Santa Cruz County should take advantage of its reputation as the strawberry capital of the world and develop a proprietary variant on Strawberry Cough. Then it could throw a Strawberry Cough festival in the fall as a counterpart to its summertime Strawberry Festival. Boom.

Cookies Cannabis Now

San Francisco

Girl Scout Cookies – The Cookie Fam changed the game with this indica-dominant hybrid which has exploded out of the Bay Area.

Granddaddy Purple Cannabis Now


Granddaddy Purple — Oakland has repped purple strains since Too $hort was a teen. It’s time for them to own their heritage.

LA strains

Los Angeles

Down in Southern California, the choice is extremely obvious. The “San Fernando Valley Kush” phenotype of the OG Kush strain has been a popular flavor ever since it was introduced in the early 2000’s. Other good cuts would be: Pre-’98 Bubba Kush and L.A. Confidential.

Originally published in Issue 23 of Cannabis Now. LEARN MORE

TELL US, what cannabis appellations do you think California needs?

More in Cannabis

To Top