Cannabis Continues to Trend in the Beauty Sector

Cannabis-infused products have slowly been making their way into the beauty and personal care industry for years now from face serums and hempseed oil soaps to CBD mascara and chapstick.

Women’s magazines have been touting the benefits of it and now even major mainstream brands like Estée Lauder’s brand Origin are stepping into the cannabis industry with products of their own with the recent launch of a face mask made with hemp seed oil. Though their sudden foray into the world of weed may seem questionable, if not disingenuous, infused beauty products do have many benefits for your skin and hair from reducing inflammation to helping maintain moisture.

In states where adult-use cannabis has been legalized, you can find products that are infused with THC and CBD like body oils and lotions for daily use that not only moisturize your skin but can also provide pain relief and make your skin look better. For people who live in states where cannabis-infused beauty products are not available, you can look into products that have hemp CBD or hemp seed oil in them. They’re available in regular retail outlets from Sephora to Walmart and can be found in all kinds of products like shampoo, body wash, facial moisturizer and beyond.

Though it seems like a fad, the benefits of using cannabis-infused beauty products are really what has contributed to its continuous rise in popularity. hemp seed oil is rich in nutrients and proteins like vitamin E, potassium, magnesium, iron, zinc, calcium and phosphorus which can approve the overall appearance of your skin when used consistently. It has anti-inflammatory and antioxidant properties that can reduce and prevent acne caused by dirt buildup, dead skin cells or hormonal changes, has 21 amino acids that can help reduce fine lines and wrinkles and can help to reduce dryness over time by aiding the skin in retaining and preserving moisture. Plus, its naturally similar to lipids produced by the skin’s epidermal cells which means that it’s suitable for all skin types whether your skin is dry, oily, combination or sensitive.

Still, there are a few other factors that have helped cannabis-infused products to evolve into the beauty industry’s newest must-have ingredient. As more people are learning about other ways to incorporate cannabis into their lifestyle beyond smoking, vaping and eating edibles, weed has gotten a chance to shine in other industries. The legalization of cannabis has led to a shift in the cultural perception and brought with it a wave of destigmatization that has made space for companies to introduce products that might have not been as well-received by consumers before this point. Now, there is information readily available online about how CBD and hemp seed oil can easily be included in a beauty, health and wellness routine. Consequently, the CBD market is forecasted to have a 700 percent growth by 2020 with $450 million of that amount coming just from hemp-derived CBD alone.

Cannabis-infused beauty products could also gain some steam in the billion-dollar natural beauty movement which welcomes the use of all-natural, organic ingredients in their industry. Cannabis companies who steer clear of parabens (a class of commonly used preservatives in cosmetic) and synthetic colors while still offering the therapeutic benefits of CBD and hemp seed oil could tap into another market looking for new items to include in their skincare regimen.

It may just seem like another short-lived trend, but it looks like cannabis-infused products will most likely be here to stay for the long run in the beauty industry.

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