We are excited to announce that this spring, Cannabis Now is launching a retail experience that will explore all elements of the cannabis and hemp plant through contemporary products, elevated tools and stylish clothing.
The 2,800-square-foot space in Beverly Hills will be both a curated retail shop and an educational experience, focusing on a rotating roster of wellness brands that will operate store-in-store pop-ups to educate consumers about the benefits of their brands and products. The companies will cater towards visitors hoping to learn about the benefits of cannabis for the first time — as well as to the devout user looking for the latest innovation. The retail space, facing the major thoroughfare La Cienega Boulevard, will welcome guests with calming plant life and luxury finishes that will evoke the dynamic and healing properties of the cannabis plant.
Cannabis Now will design and curate the experience with retail consultant, Louis Terline (co-founder of OAK), with a focus on allowing customers to interact and learn at their own pace and comfort level with dedicated sections for wellness, beauty, lifestyle, objects, home and fashion. Some of the retail partners slated for the launch include Lord Jones, Foria, Apothecanna, and Eaze Wellness, as well as Cannabis Now’s own new line of vaporizers and full spectrum hemp oil produced by G Pen. The store will not sell THC products.
The store-in-store pop-ups will be open for demonstrations and product launches with a fully educated staff to guide consumers through each experience. Also, part of the environment will be a permanent aromatherapy installation by True Terpenes, which will have cannabis extracts available for scent “tasting.”
“After 10 years as a leader in the cannabis media space, we are excited to bring our take to this first-in-its-kind consumer and educational focused experience,” said Cannabis Now CEO and Founder, Eugenio Garcia. “We look forward to the disruption of traditional cannabis branding which includes this new form of experiential retail.”
The Cannabis Now retail store at the Beverly Connection is the flagship store in a plan to roll out more stores in the next two years in landmark locations. This expansion is part of Cannabis Now’s seed financing led by Tress Capital.
The store will open in Beverly Hills on April 19th to coincide with the annual cannabis celebration of 4/20.