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Study: Family TV Time Often Involves Marijuana

Kids TV with Cannabis Now
PHOTO Anna Maria Liljestrand

Culture

Study: Family TV Time Often Involves Marijuana

Eight out of 10 parents said they stepped out to use cannabis before settling into television time with their small children.

As the lazy old saw goes, in every stereotype, there is a nugget of truth. Whether or not this is universally true — and it almost certainly is not — there is at least one stoner stereotypes we are not embarrassed to embrace, because it is true: Some television content is only tolerable when high. Particularly, the television your kids like.

According to a new study, 8 out of 10 parents who use cannabis said they “regularly” partake prior to sitting down to watch TV with their brood. And contradicting the premise of the above paragraph, parents aren’t using marijuana to check out: ducking out for some vape time before a “Spongebob Squarepants” session makes them more “engaged, present and mindful,” as Adweek reported.

As readers are surely aware, marijuana and parenting is a bit of a third rail. For years, pot-smoking parents zealously hid their habits and stashes away, for justifiable fears of a visit from Child Protective Services and ensuing loss of custody of a child. In Colorado, where other efforts to sound a social alarm around marijuana legalization have failed, anti-drug zealots are finding traction in statistics that show pregnant mothers are being advised to use cannabis to stave off nausea.

Despite these risks, acceptance of the notion that one can use cannabis and still be a good parent is growing — with more and more parents emboldened to publicly declare their affinity towards the plant and promote its value-add while raising children and the cannabis industry is pivoting to market products accordingly.

But back to TV time. According to the survey released by Miner and Co. Studio, a consulting firm based in New York City, 80 percent of parents who use cannabis said that consumption prior to watching TV with their children “makes [the] shows more enjoyable, leading to more time watching the shows and subsequent discussions with their kids.”

The parents who reported using cannabis are also adamant that they are good parents — and anything but the lazy negative stereotype of a basement-dwelling bong-ripper.

Nine out of 10 respondents self-identified as “professional, active, open-minded, passionate, mindful, present, engaged, and relaxed” rather than forgetful, bumbling, or lazy.

“The stoner stereotype is so prevalent and persistent in TV and media that it continues to stigmatize those for whom cannabis is part of their active and healthful lifestyle,” Robert Miner, president of Miner & Co. Studio, said in a statement to Adweek.

Does anyone remember times from their childhood when a parent just didn’t — or couldn’t — care? Forget your Freudian analyst and transfer positivity onto the next generation. Cannabis plays a “positive role” with parents, who are “better able to put aside the impatience that is such an entrenched part of today’s adult experience and take the time to relax and bond with their kids,” Miner said.

This is good for parental bonding, but it’s also good for brands. As per Miner’s survey, parents who are stoned watch more TV, are more likely to fork over a few dollars to Amazon Prime for premium content, and are also more likely to watch commercials rather than skipping through the break.

And as befits such an enlightened set, cannabis-using parents also said they’d prefer to see more people on-screen using cannabis, and that it should be no different that a TV character using alcohol. “Mad Men” would have been a wee different.

But there is bad news: There was no information as to whether using cannabis — or anything else — would help parents, or anyone else, decipher “Westworld.”

TELL US, are you a parent?

1 Comment

1 Comment

  1. Quill

    July 1, 2018 at 10:58 pm

    I think it’s great that marijuana use among parents is being accepted. My husband and I both partake regularly and did when we met. We have 3 kids and are almost 34. The only times I didn’t smoke was during the pregnancies (except occasional use during first trimester for morning sickness) and when my husband was in the military. I would sometimes smoke when we went home to visit family/friends. My husband was in the military for 5 years but was medically discharged due to an injury that caused him to start having epileptic seizures. I think smoking helps him a lot with parenting and with the medical issues that he has to live with. When my husband gets home from work he usually goes in the back for a few to smoke. It helps him tolerate the general chaos of 3 kids 12 and under. He doesn’t get agitated as quickly. He is usually more hands on with them as well. He helps them with homework, studying, and even takes them out to help with their baseball and soccer. For me marijuana helps a lot with my anxiety. It also reduces pain from severe cramping that I endure every month. We have recently started using Feco in addition to smoking to help with pain and my husband’s seizures.
    My mother used marijuana while I was growing up. She sat me down to talk to me about it when I was in elementary school. She was a single parent for a while and she told me that she worked hard to provide me with what I needed and to make sure I never wanted for anything. She never went out partying or drinking and she rarely spent a lot of money on clothes or things for herself. She said that buying her q was her treat for herself. As long as the bills were paid and there was food in the house then she would get her bag. I guess that’s why I’ve always been so open and accepting of the idea. The only problem we have right now is being in a state where medical and recreational use is still illegal. We still have a big risk to take unfortunately. We do live close to DC so we don’t have to travel far. Also my mother has a medical card in MD so she is always willing to help us too. We have an “angel’ that sends the feco for my husband’s epilepsy. Honestly I feel my kids wouldn’t have much of a normal childhood if it wasn’t for marijuana being available to us. It has helped us so much physically and mentally. We talked to our kids about marijuana often and will continue to do so. They know that it is a medicine. It helped their grandmother when she had cancer and it helps keep their father from having grand mal seizures. We emphasize the medical use over recreational.
    I remember dreaming of weed being legal when I was in highschool and the kids that wrote reports on legalization for their final reports. To us it was something we wanted but thought we wouldn’t see. It amazing to see that more states are finally realizing the benefits of this wonderful plant. It makes me hopeful for my children’s future knowing that when they are adults they won’t have to worry about going to jail if they use a little oil to help with a headache or pain from an injury. I would much rather them walk into a dispensary when their adults and walk out with oil or flower instead of walking into a pharmacy to get prescription pain medication that often does more harm.

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