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The Power of Pot Design: Good Aesthetics, Great Dispensaries

The Power of Pot Design

Culture

The Power of Pot Design: Good Aesthetics, Great Dispensaries

The Gnome Grown dispensary in Oregon City displays cannabis products in an upscale arrangement.
Photos Richard Cadan

The Power of Pot Design: Good Aesthetics, Great Dispensaries

How interior designer Megan Stone builds brand identities for cannabis storefronts.

Full of light and tailored with unique, quirky details, Megan Stone’s luxurious interior designs feel more like spas or five-star restaurants than old-school dispensaries. That’s because every aspect of the experience has been thoughtfully designed and honed to aesthetic perfection.

In the early days of cannabis dispensaries, design wasn’t a big factor. Most dispensaries were small, dark rooms with display cases full of cannabis. You’d enter into a highly secured waiting room, check-in through a window of bullet-proof glass and wait for a security guard to open a thick metal door into the windowless retail space. The experience felt more like visiting a prison than going shopping.

These days, all of that is changing. As cannabis legalization continues to create a more legitimate commercial industry, dispensaries are becoming retail storefronts and are working hard to set themselves apart with innovative and elegant designs. Stone and her company High Road are at the forefront of this high-end design movement.

Megan Stone uses themes to tell a dispensary’s story within her interior designs. At Gnome Grown, a gnome appears in several different places within the dispensary, including the door handle.

Stone first noticed the need for cannabis-specific designers while working at as the general manager of two dispensaries in Orange County, California during design school.

“Walking into a dispensary was supposed to be the coolest shopping experience I ever got to have, and yet it was really one of the most anticlimactic and biggest let-downs,” she said.

Noticing that there weren’t many designers specifically focused on designing the interiors for dispensaries, she then decided to launch her own business focused on just that.

The results have been incredible. Stone’s designs (which can be found in dispensaries across the country) are a big departure from dispensaries of the past. Some examples include TruMed, a hip hash bar in Arizona, and Minerva, a New Mexico dispensary dubbed the first cannabis mall.

Gnome Grown dispensary in Oregon City features an open floor plan and light color palate to make visitors feel welcome.

High Road starts to work with clients by focusing on what makes each dispensary unique.

“Once we land on that particular different, unique, authentic part of their story, we build the entire brand and retail experience around that,” Stone said.

The next step in the process is interior space planning, which Stone says is key for cannabis retail.

“We have to be mindful to the fact that there’s many types of customers that come into these stores and there’s ways of setting up these environments to cater to all of those different people’s needs,” she said. “[The lobby] is a huge opportunity for our industry to paint a different picture of who we are.”

Departing from the small, security-focused waiting rooms of the past, Stone often works with frameless glass partitions to create space and transparency in her designs.

Through her company High Road, Megan Stone works on creating beautiful interior designs for cannabis dispensaries across the country. Photo by Caleb Alvarado.

“I think having that sense of openness helps the psychology of the environment,” she said.

Stone also has to make sure that her layout works for practical concerns such as incorporating local security regulations and best practices for preventing theft. With the layout complete, she then moves onto the aesthetic design, weaving the “brand story” into the space with personal touches and details.

When it comes to previous design projects, Stone says she loves those that are based on a personal story.

“Ones that truly stayed in my heart were the Gnome Grown stores we built last year,” she said about the dispensary with two locations in Oregon City. “These two stores are simply magical when you walk inside of them. From the little powder-coated steel gnome head that greets you on the door handle, to the plaid that you see on the back of the display cases, it’s such an authentic, unique space.”

After the design, the High Road team oversees the process of putting it all together and stays involved once the store is open to ensure every aspect of the dispensary’s business (from marketing material to branded swag) is seamlessly integrated into the aesthetic.

“The power of design in changing perceptions and influencing behavior is a force the cannabis industry must not underestimate,” she said.

TELL US, what makes you feel at home when you’re visiting a dispensary?

Originally published in Issue 32 of Cannabis NowLEARN MORE

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