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New Reality Series Gives Cannabis Entrepreneurs a Shot in the Industry


New Reality Series Gives Cannabis Entrepreneurs a Shot in the Industry

Calling all thinkers, tinkerers, visionaries and daydreamers with lofty Mary Jane fantasies: a new reality show aimed at recruiting marijuana business hopefuls looking to get a foot into the burgeoning industry is on its way.

The Marijuana Show is the creation of co-producers Wendy Robbins and Karen Paull. Robbins, a two-time Emmy award-winning producer, and Paull, an award-winning actress and theatre professor, are on the hunt for unique and compelling business ideas, inventions, services and products to introduce to the marijuana industry. The co-producers have described the show as a cross between “Shark Tank” and “The Apprentice,” two unscripted shows known for transforming the entrepreneurial hopes of regular people into full-fledged, and often successful, realities.

Auditions for the new online web show took place last weekend in Denver. Eager entrepreneurs over the age of 21 were given two minutes to pitch their trailblazing concepts in hopes of being just one of the four to six lucky people chosen to move forward. From there, contestants will undergo an intense three-day bootcamp where they receive coaching from mentors and other industry professionals who will prepare them to pitch to accredited investors to fund their ideas.

This is a particularly profitable and productive time in the cannabis industry as issues of branding and marketing, women and widespread adult-use legalization continue to dominate the mainstream conversation. If the show makes it to production, it will be the first reality TV series of its kind, making way for yet another first in cannabis history. As marijuana continues to enter into the dominant conversation on a global scale, more and more instances of cannabis culture will begin to regularly pop up.

Although Robbins and Paull have already conducted their preliminary round of auditions, the duo may be on the lookout for video submissions from optimistic entrepreneurs sometime in the near future. Hopefully the series will discover smart, savvy business-minded individuals that can showcase their one-of-a-kind ideas that revolutionize the industry.

Do you have some great ideas that the cannabis industry needs? Tell us all about your brilliant plans in the comments.

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