Royal Queen Seeds Celebrates 420 With Mike Tyson in NYC
200-foot billboard spotlights 420 with New York on the path to legalization and regulation of cannabis home grow.
Royal Queen Seeds, one of the largest and most trusted cannabis seed banks in the world, celebrated 420 with a 20-story advertisement in Times Square, marking New York’s move toward legal and regulated home cultivation of cannabis for all adults.
The 200-foot-tall One Times Square Billboard, which historically counts down to New Years, encouraged New Yorkers to grow their own cannabis and included a countdown to 4:20 p.m., which was celebrated with Royal Queen Seeds’ latest US cannabis seed partner, TYSON 2.0 and its co-founder Mike Tyson.
“I started TYSON 2.0 to spread the healing power of cannabis to people across the world. With Royal Queen Seeds as a partner, I want to give consumers access to my favorite cannabis genetics for them to grow at home,” said Mike Tyson, legendary heavyweight boxing champion and co-founder of TYSON 2.0. “Whether you’re a master cultivator or a novice grower, TYSON 2.0 x Royal Queen Seeds genetics will make you feel like a pro every harvest.”
“Growing cannabis at home is one of the most rewarding experiences, and for New Yorkers looking to cultivate, Royal Queen Seeds is a trusted partner throughout their journey, from seed germination to harvesting,” said Shai Ramsahai, president of Royal Queen Seeds. “Cannabis home grow should be legal, especially in the states where you can legally purchase cannabis as an adult for recreation, yet are still prohibited or outright criminalized for growing the same plant on your own private property.”
“We are beyond proud of celebrating 420 with the Times Square takeover for the second year in a row – and of course with the presence of the legend and partner Mike Tyson himself! Home growing regulations are on their way, and what better way to show the city we are ready for it than with a 200-foot screen.”
With a majority of Americans supporting legal cannabis home cultivation and home growers reporting emotional health, safety and economic benefits according to a 2024 Harris Poll survey, it is the perfect time for New York residents to discover the joy of growing cannabis at home.
“Beyond the self-recorded benefits consumers enjoy from home cultivation, home growers develop deeper understanding of and relationships with cannabis and mother nature,” Ramsahai continued. “ As one of the largest cannabis seed banks in the world, we will continue to advocate for fair and legal home cannabis cultivation laws and regulations for personal use.”
As Royal Queen Seeds heralds a new era for cannabis in New York with the Times Square celebration, the company is also riding high with its recent “hat trick” of award recognition, named Best Seed Bank by Spannabis, International Cannabis Industry Awards and the Emjays. Established in 2007 in Amsterdam, Royal Queen Seeds is driven by an inherent passion for the plant and meticulously tests each seed for germination, vigor, yield and both recreational and medical efficacy. This dedication, combined with relentless research and development, allows Royal Queen Seeds to pioneer and anticipate market trends while delivering top-tier genetics curated by its team of biologists.
The company also offers comprehensive grow guides, resources and instruction for cultivators. It has developed an extensive range of modern genetics—including autoflowering and proprietary F1 hybrids—that cater to the varied needs of contemporary growers at every skill level, from hobbyists to professionals. Royal Queen Seeds now operates online in the US, Thailand and 28 countries across Europe.
